Keynote
Presentations

More detail about each Keynote Presentation

F.A.Y.U.R. It Up! How to Successfully Lead in a Crazy, Volatile World

In recent years, we have experienced the upheaval caused by Covid-19, a refugee crisis, and mounting anxieties over climate change. Furthermore, AI and digital technologies are making significant impacts across various industries. This keynote presentation will introduce you to the F.A.Y.U.R ™ methodology, which will help you navigate the current volatile landscape effectively, even to thrive in it. The presentation will not only focus on WHAT to do but also HOW to take actions. It will not simply assert that Agility and Resilience are crucial, but also provide practical tools and insights based on real-world experience and case studies.

Growth = Change. How to Become a Positive Change Agent

Change is inevitable and crucial for growth. Different results require different actions and choices. Therefore, irrespective of your business’s current state, successful change management is essential. However, many change initiatives fail, with a failure rate of 70% in digital transformations alone. Additionally, there is often a significant opposition to change. This keynote will equip you with some tools, not only on WHAT actions to take but also HOW to execute them. For example, we will explore the root of habits, how to modify them, and how keynote habits can drive cultural change within an organization. Moreover, we will analyse effective advertising case studies and translate their strategies into successful change programs.

How to Deal with Disruption and Game Changing Innovation. Lessons from the Music Industry and Rock Stars

The music industry is a frontrunner on innovation and game-changing strategies. A game changer refers to a strategic initiative, product or idea that completely alters the name of the game. We’ve witnessed significant shifts in the music business, from vinyl to cassettes, to CD’s, iTunes, streaming, and now AI, NFTs, Virtual Twins and Fan Tokens. By analysing case studies, essential insights will be gained into how to effectively manage these critical turning points. These cases can be translated into critical strategies that will benefit your own company. Let’s add some rock and roll to your business.

Get A Real CEO Experience and Discover Why Insights from Emerging Markets Matter for Your Business Too

You will be CEO for the duration of this keynote. It takes you on an executive jet journey to multiple markets, where you will face a series of business proposals from the FMCG industry. These demand critical decision-making, a crucial feature of effective leadership. Each case culminates in a vital lesson. It’s a plunge into diverse cultures, from Kenya to Saudi Arabia to China.

Emerging markets are important and have been responsible for a significant portion of global growth. The winning strategies employed there offer insights that can be applied to any business.

How to Get and Judge Advertising that Delivers Breakthrough Results

Great advertising has the power to captivate us, make us laugh, cry, and most importantly compel to buy. However, what constitutes great advertising? How can we determine if an idea has the potential to move the crowds? In this keynote, we will review numerous advertising campaigns and share the critical tools used by the top FMCG companies to create impactful messages. A more extended version (approximately 2 hours) is available, in which the group will be presented with a storyboard. They will have to decide to proceed or not. All case studies are based on real-life examples. Get ready to be educated and thoroughly entertained by a collection of fantastic ads.