Achieving Growth in Volatile and Uncertain Times

There’s Always a Way to Win!

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Our Services:

Business Growth

Organizational Growth

Leadership Development Seminars

Personal Growth

Coaching

For details and availibility, please enquire now

Delighted Clients

Peter is one of the most engaging speakers I have ever encountered. VUCASTAR's session on disruption is fascinating and entertaining. Our team loved it!

Organizational Growth - Keynote Presentations

Ron Rabinowitz - CEO OpenLegacy

VUCASTAR designed a high-impact strategy workshop for our global team and kept us on track, so we achieved an outstanding result.

Business Growth – Strategy Consulting

Marius Rummel • BASF, Global Communications Performance Materials

We had regular strategic reviews with VUCASTAR. They have helped us shape highly comprehensive strategies for our entire Brand portfolio. The big plus is that Peter Corijn, their CEO, has been a senior executive himself. He’s been there. As a result, the tools provided are highly actionable and reality based. Everything is focused on creating value and winning in the marketplace.

Business Growth – Brands That Win

Souhail Badaa • Vice President Novatis, Global CMO

We had a great strategic direction session with VUCASTAR. Frankly, I wish somebody had given me all these insights 20 years ago! We now have a clear roadmap on where to take the business.

Business Growth – Strategy Consulting

Christophe Duc • CEO One Music

VUCASTAR delivered an exceptional one-day seminar to our organization on enhancing our creativity and generating more innovative ideas. Their approach was extremely captivating, featuring a plethora of case studies and valuable tools. Undoubtedly, the time invested was well worth it for our company.

Organisational Growth – Leadership Development Seminars

Andrea Janjua • Chief Marketing Officer Fine Hygienic Holdings

At the Boots conference, Peter delivered a highly inspiring keynote to the entire Finance function on how we could become better change agents. What was particularly appreciated is that the insights were highly actionable. Furthermore, it was highly engaging because of the case content.

Organisational Growth – Keynote Presentations

Shane McArdle • Director of Finance for Boots and Brexit Lead for Ireland & UK

CHANGE MANAGEMENT:

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OUT FALL 2023

Delighted readers

Wow, what a wise, engaging, insightful, and practical read this was – a rare combination that emerged from Peter’s unique business experience and profound curiosity.

John Metselaar • Professor Innovation at Solvay Business School (ULB), Head of Economy, Strategy & Finance Center at The Conference Board Europe, Retired P&G Innovation Leader.

There are strategy books, execution books, and leadership books. Rarely do you come across one that combines all three. As a one-stop-shop for how to navigate modern strategy and leadership, True Leaders Deliver delivers.

Michael Wade • IMD Business School Professor of Innovation and Strategy and Cisco Chair in Digital Business Transformation

A unique book. It’s a kit with clear “how to” advice and practical tools. Any organization should implement them, starting today. Highly recommended!

Robert McDonald • 8th Secretary of the Department of Veterans Affairs, Retired Chairman, President & CEO of The Procter & Gamble Company

What sets this book apart is that it provides a leader with the necessary tools and actionable advice on how to make things happen. Strongly recommended.

Jef Colruyt • Chairman and CEO of Colruyt Group

The book’s an incredibly rich source of tools and insights on how to deliver. It contains what every business leader should know - and more importantly – do.

Paul Polman • Business leader, campaigner, and co-author of “Net Positive"

A rare book that convincingly explains what leaders must do – and then clearly shows how to do it.

Stanley McChrystal • General, US Army (Retired) and Founder & CEO of McChrystal Group

Prepare to be amused and scared, inspired and challenged. A delightful combination of focused rigor and captivating storytelling, drawn from extensive research, driven by intense curiosity.

Andrew Robertson • President & CEO, BBDO Worldwide

I love the gung-ho style and wide scholarship - and unlike most business books this one is NOT boring even to an outsider like myself.

Robert Twigger • Explorer and bestselling author of 15 books, translated into 16 languages, including Angry White Pyjamas and Red Nile

Blog

Go To Blog

The Two Questions That Predict Romantic Success Better Than Looks (and other fascinating insights about dating sites)

While researching my next book on success, creativity, and identity, I came across several fascinating facts about appearance and how people view it. Nowhere is that more visible than on dating sites. One of the surprising insights is the answer to this: Which two questions—if both partners answer them the same way—are most predictive of a successful match and a lasting relationship?

Posted by Peter Corijn on 10 June 2026

My Best Reads of 2025 (Leaders Should Be Readers!)

#trueleadersdeliver

#leadershipdevelopment

#leadersshouldbereaders

#insight

Reading allows us to travel through time, embark on amazing adventures, and gain insights that can guide a business or an organization.

Posted by Peter Corijn on 06 January 2026

Business Lessons from the Peloponnesian War in Ancient Greece (431-404 BC) Chapter 4: What Sparta Knew About Female Empowerment

#lessonsfromhistory

#leadership

#purpose

#creatingcompetitiveadvantage

Where Did Women Have More Freedom—Athens or Sparta? Did it make a difference?

Posted by Peter Corijn on 15 October 2025

Thucydides Speaks Across the Ages: A Warning from 2500 Years Ago for Our Divided Times

#leadership

#lessonsfromhistory

#acultureofpositiveconflict

#saynottotoxiclanguage

Some recent trends in society and even on LinkedIn have raised concerns for me, and I’d like to explore them through the lens of a historical cautionary tale.

Posted by Peter Corijn on 10 October 2025