Cases

Some of our missions
Consulting
A company had to compete in FMCG with the world’s top multinationals.

How Can We Win Against Big FMCG Multinationals?

Action

VUCASTAR created the strategies and tools to drive the value and performance of a Brand portfolio. Over several sessions, the organization was trained into the tools used for exceptional brand management. Then each brand’s strategy was worked in depth - using “the consumer at the core” model - from equity all the way down to advertising ideas.

Result

The company went from a slightly declining share to record high market share and is using the tools to expand the portfolio.
Consulting
A business set the target to double the business in the next 3 years.

What Would It Take to Double the Business?

Action

With VUCASTAR, goals and strategies were developed in a strategy review. We analysed the business with the executive team, with special focus on the profit model. A strategy and plan with clear action steps was agreed.
Result

The plan is being implemented.
Leadership Development
A major multinational set an ambitious goal. However, they had just delivered a poor year. As a result, the organization did not believe the target was achievable.

Can You Help Build a Team’s Confidence That Our Ambitious Goal is Achievable?

Action

VUCASTAR developed a keynote presentation to kick off their strategy and planning week. We delivered an engaging 2-hour speech on what’s required to make the mission succeed.
Result

The company’s share price doubled and believes that building belief was a contributing factor.
Coaching
Coach an executive and help prepare the strategy presentation for a critical Board meeting.

Can You Get Me Ready for a Major Board Meeting?

Action

An executive asked VUCASTAR to help on content and delivery. Following working sessions and tailored coaching, the presentation was refocused and made highly impactful.
Result

The delivery went superb, the executive received kudos for her strategic vision and plans. The recommendation and spending plans were approved.
Consulting
A major company felt that too much of their offer was “me too”. They were only number 6 in their industry and had the ambition to move up to the top 3. Also, they felt their executive team was not working together optimally.

Can We Build a Decisive Competitive Edge?

Action

VUCASTAR did an industry analysis and worked with each executive to get a thorough understanding of the culture and challenge. Workshops were then run. Major focus was put on building a high performing organization, where trust was the bedrock of collaboration. Also, a plan was developed with several areas that could position the firm more uniquely and distinctively in its industry.
Result

The plan is being implemented.
Consulting
A department of a large multinational required a strategy.

We Don’t Have a Strategy. Can You Help Us Get There?

Action

The VUCASTAR process is to always get one-on-one input from each executive before the strategy meeting. This helps to isolate key themes. In the meeting itself, we work with diverse groups who then discuss their points of view in plenum.
Result

With the VUCASTAR process, a strategy document was developed and now serves as the very basis for choices, budget allocation and priorities.

Testimonials

Peter is one of the most engaging speakers I have ever encountered. VUCASTAR's session on disruption is fascinating and entertaining. Our team loved it!

Organizational Growth - Keynote Presentations

Ron Rabinowitz - CEO OpenLegacy

VUCASTAR designed a high-impact strategy workshop for our global team and kept us on track, so we achieved an outstanding result.

Business Growth – Strategy Consulting

Marius Rummel • BASF, Global Communications Performance Materials

We had regular strategic reviews with VUCASTAR. They have helped us shape highly comprehensive strategies for our entire Brand portfolio. The big plus is that Peter Corijn, their CEO, has been a senior executive himself. He’s been there. As a result, the tools provided are highly actionable and reality based. Everything is focused on creating value and winning in the marketplace.

Business Growth – Brands That Win

Souhail Badaa • Vice President Novatis, Global CMO

We had a great strategic direction session with VUCASTAR. Frankly, I wish somebody had given me all these insights 20 years ago! We now have a clear roadmap on where to take the business.

Business Growth – Strategy Consulting

Christophe Duc • CEO One Music

VUCASTAR delivered an exceptional one-day seminar to our organization on enhancing our creativity and generating more innovative ideas. Their approach was extremely captivating, featuring a plethora of case studies and valuable tools. Undoubtedly, the time invested was well worth it for our company.

Organisational Growth – Leadership Development Seminars

Andrea Janjua • Chief Marketing Officer Fine Hygienic Holdings

At the Boots conference, Peter delivered a highly inspiring keynote to the entire Finance function on how we could become better change agents. What was particularly appreciated is that the insights were highly actionable. Furthermore, it was highly engaging because of the case content.

Organisational Growth – Keynote Presentations

Shane McArdle • Director of Finance for Boots and Brexit Lead for Ireland & UK

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